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A marketplace of digitalization instead of just a server room

Why it is time for Colocation 4.0

Rapidly increasing flows of data are overwhelming for many companies. Internet of Things, Artificial Intelligence and Augmented Reality are becoming ever more relevant for businesses and are to be the key to unlock the future. Data volumes of 50 billion devices and 7.5 billion digital identities are expected globally for the year 2020. So, how can SMEs in particular succeed in managing these amounts of data? How can they manage to create new business models via smart big data analysis in order to avoid being left behind when faced with these disruptive developments? Their own data centers are often no longer suited to the current challenges and high security requirements of today. And in the context of the General Data Protection Regulation (GDPR) of the EU, data loss due to hacks, security gaps or just human mistakes can be fatal. Therefore, many companies let go of their own data center and rely on colocation.

From colocation host to provider of the future

However, the requirements an external data center has to fulfil are noticeably higher today, than they were in the past – a development, which providers of colocation services have to react to, in order to stay competitive on the market. It is no longer just about rooms and server racks: High availability and reliability, state-of-the-art security and scalability to compensate for peak loads are all expected now, just like an optimal power supply and cooling technology, which can be tailored to specific customer requirements and which are environmentally friendly at the same time.

And that’s not all: Data centers have to evolve by anticipating the developments of digitalization and driving these developments themselves via innovative technologies and services. They themselves have to pave the way for revolutionary ideas such as Industry 4.0 through intelligent concepts. In other words: Everything is heading towards Colocation 4.0, in order to give the data centers’ customer the necessary digital room to breathe.

Consequently, companies need a data center concept, which becomes a part of their own, new and agile value chain. They want a solution, which can provide flexible data support for managing the increasingly rapid product cycles and shortened time-to-market expected by their end customers. The goal for companies is to establish a value-creating network, which connects them to all relevant market parameters they require – just like products are connected in the Internet of Things, allowing them to create additional value.

secureexchange platform: The advantages of connected service

maincubes has already made this vision reality. With its highly available data centers based in Offenbach near Frankfurt am Main, Germany, and Schiphol near Amsterdam, Netherlands, the German company offers its customers not just certified data security made in Germany and a safe home for server racks; maincubes has also created the “secureexchange platform”. The platform allows maincubes’ customers to access an extensive security package, which contains state-of-the-art services of partners like Telekom Security, and which offers enhanced security for their data, for example during cyberattacks. Additionally, the platform enables both companies and cloud providers to connect to market partners all over the world in order to benefit from their IT, connectivity, cloud and especially their IoT services. It’s like a marketplace: Everyone can offer his goods, can exchange information, buy exactly what they need and easily integrate it into their own offering. That’s the way to the future: creating secure eco-systems, which allow companies a flexible, hassle-free way to access new avenues such as secure mobility, digital factory, smart city or secure payment and use them to expand their own business. All services are also available across different locations, thanks to the direct connection between maincubes’ Amsterdam and Frankfurt data centers. A win-win situation for all those involved – and ever more critical for success, since the shared use of resources as part of a network is something no business will be able to do without; the increasingly complex requirements of the future simply cannot be fulfilled by one single company alone.

Therefore, the next step will be to actually live the vision of the “big, open Internet of Things” as part of community and to leverage horizontal networking of services to get ready for the digital transformation. It’s time for Colocation 4.0.

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